What is SEO and why is important?
SEO, or search engine optimisation, is a term used for enhancing the visibility of your website through Google or any other Internet “search” means. Simply put, it makes it easier for people to find your website. The first thing to bear in mind for your SEO campaign is to determine how your target market searches. So, if you were looking for a SEO company in Glasgow, you would search “SEO” “COMPANY” “GLASGOW”. The same theory works for any company using SEO. Once you’ve realised the keywords, incorporate them into the text in your website using different strategies and techniques. This will lift the placement of your site in a search engine thus generate traffic. The next factor to consider is content. The newer, fresher and more relevant your content is, the higher your website will rank on search engines. However, never let quantity jeopardise quality. Ill formatted content, even if regularly updated, will deter your target market from using the website. It will also have the likely effect of placing your website further down the search engine result list. Errors from a literature point of view, are big turn off. If you are a keen blogger or website updater, try and always use new and unique words and phrases. If you’re unable to do this, try and use other forms of communications EG- company-made videos and pictures. You caption the images with keywords and this really helps the uniqueness of your content. No one has the same photograph that you took! Equally important, is they style and way which you present the content. Think carefully about headlines, by-lines and tags. Think about the keywords again and what information is being told to the audience. Be clear, simple and precise. Also consider the format of your website. A good website design can enhance your SEO campaign. Establishing a style built to suit your content’s needs will not only look great, but pave a clearer path for users to go.